{"id":357,"date":"2021-01-29T16:32:28","date_gmt":"2021-01-29T09:32:28","guid":{"rendered":"https:\/\/paramparabyapj.com\/?page_id=357"},"modified":"2025-09-23T12:26:22","modified_gmt":"2025-09-23T12:26:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/paramparabyapj.com\/index.php\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"357\" class=\"elementor elementor-357\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1963a23 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1963a23\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1b6d5c\" data-id=\"e1b6d5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc092e4 h1 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"dc092e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Us \u2013 Parampara by APJ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc62a0 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0dc62a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From Threads to Trends, Our Story of Style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff979f elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ff979f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parampara by APJ was born with a vision to celebrate the timeless grace of Indian women through premium ethnic wear. Rooted in tradition yet designed for the modern era, we bring you a collection of ladies\u2019 suits that embody elegance, comfort, and sophistication. Every piece we create reflects the perfect blend of cultural heritage and contemporary fashion, making Parampara by APJ a trusted name for women who wish to stand out in style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ecc7d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10ecc7d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f06eaff elementor-icon-list--layout-inline elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f06eaff\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6.27011 19.6403C7.32497 19.6403 8.18011 18.7852 8.18011 17.7303C8.18011 16.6754 7.32497 15.8203 6.27011 15.8203C5.21524 15.8203 4.36011 16.6754 4.36011 17.7303C4.36011 18.7852 5.21524 19.6403 6.27011 19.6403Z\" stroke=\"#191919\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M17.7301 19.6403C18.7849 19.6403 19.6401 18.7852 19.6401 17.7303C19.6401 16.6754 18.7849 15.8203 17.7301 15.8203C16.6752 15.8203 15.8201 16.6754 15.8201 17.7303C15.8201 18.7852 16.6752 19.6403 17.7301 19.6403Z\" stroke=\"#191919\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M4.36 17.7294H1.5V4.35938H18.68V8.17937L20.59 11.9994L22.5 13.0694V17.7294H19.64\" stroke=\"#191919\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M15.8199 17.7305H8.17993\" stroke=\"#191919\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M20.5901 11.9997H14.8601V8.17969H18.6801\" stroke=\"#191919\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fast Delivery<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M18.68 1.5H5.32L1.5 8.18V22.5H22.5V8.18L18.68 1.5Z\" stroke=\"#191919\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M4.36011 18.6797H8.18011\" stroke=\"#191919\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M12 1.5V12\" stroke=\"#191919\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M1.5 8.17969H22.5\" stroke=\"#191919\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Non-contact shipping<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-hand-peace\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M362.146 191.976c-13.71-21.649-38.761-34.016-65.006-30.341V74c0-40.804-32.811-74-73.141-74-40.33 0-73.14 33.196-73.14 74L160 168l-18.679-78.85C126.578 50.843 83.85 32.11 46.209 47.208 8.735 62.238-9.571 104.963 5.008 142.85l55.757 144.927c-30.557 24.956-43.994 57.809-24.733 92.218l54.853 97.999C102.625 498.97 124.73 512 148.575 512h205.702c30.744 0 57.558-21.44 64.555-51.797l27.427-118.999a67.801 67.801 0 0 0 1.729-15.203L448 256c0-44.956-43.263-77.343-85.854-64.024zM399.987 326c0 1.488-.169 2.977-.502 4.423l-27.427 119.001c-1.978 8.582-9.29 14.576-17.782 14.576H148.575c-6.486 0-12.542-3.621-15.805-9.449l-54.854-98c-4.557-8.141-2.619-18.668 4.508-24.488l26.647-21.764a16 16 0 0 0 4.812-18.139l-64.09-166.549C37.226 92.956 84.37 74.837 96.51 106.389l59.784 155.357A16 16 0 0 0 171.227 272h11.632c8.837 0 16-7.163 16-16V74c0-34.375 50.281-34.43 50.281 0v182c0 8.837 7.163 16 16 16h6.856c8.837 0 16-7.163 16-16v-28c0-25.122 36.567-25.159 36.567 0v28c0 8.837 7.163 16 16 16h6.856c8.837 0 16-7.163 16-16 0-25.12 36.567-25.16 36.567 0v70z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Premium Fabric<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d7982b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d7982b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aee7838\" data-id=\"aee7838\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672f9e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"672f9e8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36499844 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36499844\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40f4d2fb\" data-id=\"40f4d2fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ddf6de2 elementor-widget elementor-widget-heading\" data-id=\"7ddf6de2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For the Woman <br>\nWho Leads the <br>\nStyle Game.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efaae8e elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2efaae8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Luxury in Every Stitch!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ba17c72\" data-id=\"1ba17c72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54c8bc2d elementor-widget elementor-widget-video\" data-id=\"54c8bc2d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/paramparabyapj.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2.png&quot;,&quot;id&quot;:1058,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;hosted&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.instagram.com\\\/paramparabyapj\\\/reel\\\/DND02lTzPUY\\\/&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-54c8bc2d&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;},&quot;videoParams&quot;:{&quot;controls&quot;:&quot;&quot;,&quot;preload&quot;:&quot;metadata&quot;,&quot;muted&quot;:&quot;muted&quot;,&quot;controlsList&quot;:&quot;nodownload&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%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%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1068\" height=\"768\" src=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2.png\" class=\"attachment-full size-full wp-image-1058\" alt=\"\" srcset=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2.png 1068w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2-300x216.png 300w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2-1024x736.png 1024w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2-768x552.png 768w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2-600x431.png 600w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2-810x582.png 810w\" sizes=\"(max-width: 1068px) 100vw, 1068px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dce2909 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dce2909\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-823f105\" data-id=\"823f105\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a9974c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a9974c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-009c56a e-flex e-con-boxed e-con e-parent\" data-id=\"009c56a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd07cf elementor-widget elementor-widget-heading\" data-id=\"3cd07cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Philosophy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3939a5a elementor-widget elementor-widget-text-editor\" data-id=\"3939a5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"696\" data-end=\"1002\">At Parampara by APJ, fashion is not just about clothing\u2014it\u2019s about identity, confidence, and expression. We believe every woman deserves to feel beautiful and empowered in what she wears. Our philosophy revolves around creating premium-quality suits that represent tradition, elegance, and individuality.<\/p><p data-start=\"696\" data-end=\"1002\">Each suit in our collection is a work of art, crafted with precision and care. From the selection of the finest fabrics to intricate embroidery and detailing, we ensure world-class quality and impeccable finishing. Our artisans combine age-old techniques with modern trends to deliver outfits that are stylish, durable, and truly premium.<\/p><p data-start=\"696\" data-end=\"1002\">We are committed to offering more than just clothing\u2014we deliver an experience of luxury, authenticity, and trust. With Parampara by APJ, you not only wear a premium ladies\u2019 suit, but also carry forward a tradition of elegance, grace, and pride.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c990a1 e-flex e-con-boxed e-con e-parent\" data-id=\"3c990a1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4697955 elementor-widget elementor-widget-text-editor\" data-id=\"4697955\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inspired by India\u2019s rich heritage, Parampara by APJ designs reflect a harmony between culture and fashion. Our collections are thoughtfully curated to suit every occasion\u2014from festive gatherings and weddings to formal events and everyday elegance. Each design carries a story of tradition, sophistication, and modern flair.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7008ab19 elementor-section-height-min-height elementor-section-stretched video-parallax elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7008ab19\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/paramparabyapj.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Untitled-1351-x-600-px.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2795c87b\" data-id=\"2795c87b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-329b6a17 h1 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"329b6a17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Suits That Speak <br>\nYour Style.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65198846 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"65198846\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More eye catching<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1b1625 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4b1b1625\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/paramparabyapj.com\/index.php\/shop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Shop now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a02552 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a02552\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ddd150\" data-id=\"1ddd150\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1953ad1 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1953ad1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fashion That Moves With You.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a4a79cf alignfull elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a4a79cf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-79075997\" data-id=\"79075997\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b365b6 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"27b365b6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/12366737.png\" class=\"attachment-full size-full wp-image-1103\" alt=\"\" srcset=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/12366737.png 128w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/12366737-120x120.png 120w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/12366737-46x46.png 46w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/12366737-100x100.png 100w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Premium Quality Fabrics<\/h3><p class=\"elementor-image-box-description\">Only the finest materials chosen for comfort and luxury.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-62c728a0\" data-id=\"62c728a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d488b05 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d488b05\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18015640.png\" class=\"attachment-full size-full wp-image-1101\" alt=\"\" srcset=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18015640.png 128w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18015640-120x120.png 120w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18015640-46x46.png 46w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18015640-100x100.png 100w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Exclusive Designs<\/h3><p class=\"elementor-image-box-description\">Unique patterns that blend tradition with modern fashion.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-695277db\" data-id=\"695277db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d0a67fe elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1d0a67fe\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18633798.png\" class=\"attachment-full size-full wp-image-1102\" alt=\"\" srcset=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18633798.png 128w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18633798-120x120.png 120w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18633798-46x46.png 46w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/18633798-100x100.png 100w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Attention to Detail<\/h3><p class=\"elementor-image-box-description\">Every stitch reflects precision and perfection.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c5c7be elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c5c7be\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9557de\" data-id=\"f9557de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f93640a elementor-widget elementor-widget-ts-banner\" data-id=\"f93640a\" data-element_type=\"widget\" data-widget_type=\"ts-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ts-banner banner-default text-left eff-zoom-in style-arrow  left-top\">\n\t\t\t<div class=\"banner-wrapper\">\n\t\t\t\n\t\t\t\t\t\t\t\t<a class=\"banner-link\" href=\"https:\/\/paramparabyapj.com\/product-category\/women\/\" target=\"_blank\" rel=\"nofollow\"><\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"banner-bg\">\n\t\t\t\t\t<div class=\"bg-content\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/1-29.png\" class=\"img\" alt=\"\" srcset=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/1-29.png 600w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/1-29-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h2>Premium <br>\nCollection <br>\nHurry Up!<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ts-banner-button\">\n\t\t\t\t\t\t\t<a class=\"button\" href=\"https:\/\/paramparabyapj.com\/product-category\/women\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Shop Now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75c156a\" data-id=\"75c156a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f6e772 elementor-widget elementor-widget-ts-banner\" data-id=\"7f6e772\" data-element_type=\"widget\" data-widget_type=\"ts-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ts-banner banner-default text-left eff-zoom-in style-arrow  left-top\">\n\t\t\t<div class=\"banner-wrapper\">\n\t\t\t\n\t\t\t\t\t\t\t\t<a class=\"banner-link\" href=\"https:\/\/paramparabyapj.com\/product-category\/men\/\" target=\"_blank\" rel=\"nofollow\"><\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"banner-bg\">\n\t\t\t\t\t<div class=\"bg-content\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2-31.png\" class=\"img\" alt=\"\" srcset=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2-31.png 600w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/2-31-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h2>Fancy<br>\nLadies <br>\nSuits<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ts-banner-button\">\n\t\t\t\t\t\t\t<a class=\"button\" href=\"https:\/\/paramparabyapj.com\/product-category\/men\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Shop Now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c02487d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c02487d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e777b49\" data-id=\"e777b49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ffc18d elementor-widget elementor-widget-ts-banner\" data-id=\"4ffc18d\" data-element_type=\"widget\" data-widget_type=\"ts-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ts-banner banner-default text-left eff-zoom-in style-arrow  left-top\">\n\t\t\t<div class=\"banner-wrapper\">\n\t\t\t\n\t\t\t\t\t\t\t\t<a class=\"banner-link\" href=\"https:\/\/paramparabyapj.com\/shop\/\" target=\"_blank\" rel=\"nofollow\"><\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"banner-bg\">\n\t\t\t\t\t<div class=\"bg-content\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"300\" src=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/Liceria-Co.png\" class=\"img\" alt=\"\" srcset=\"https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/Liceria-Co.png 1230w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/Liceria-Co-300x73.png 300w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/Liceria-Co-1024x250.png 1024w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/Liceria-Co-768x187.png 768w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/Liceria-Co-600x146.png 600w, https:\/\/paramparabyapj.com\/wp-content\/uploads\/2025\/08\/Liceria-Co-810x198.png 810w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ts-banner-button\">\n\t\t\t\t\t\t\t<a class=\"button\" href=\"https:\/\/paramparabyapj.com\/shop\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Shop Now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us \u2013 Parampara by APJ From Threads to Trends, Our Story of Style. Parampara by APJ was born with a vision to celebrate the timeless grace of Indian women through premium ethnic wear. Rooted in tradition yet designed for the modern era, we bring you a collection of ladies\u2019 suits that embody elegance, comfort, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-357","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/paramparabyapj.com\/index.php\/wp-json\/wp\/v2\/pages\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paramparabyapj.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/paramparabyapj.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/paramparabyapj.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paramparabyapj.com\/index.php\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":17,"href":"https:\/\/paramparabyapj.com\/index.php\/wp-json\/wp\/v2\/pages\/357\/revisions"}],"predecessor-version":[{"id":1417,"href":"https:\/\/paramparabyapj.com\/index.php\/wp-json\/wp\/v2\/pages\/357\/revisions\/1417"}],"wp:attachment":[{"href":"https:\/\/paramparabyapj.com\/index.php\/wp-json\/wp\/v2\/media?parent=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}